Choosing the right location for your VPS is about more than never missing another episode of your favorite series…
Being able to tell the internet that you’re in a location of your choosing is one of the better-known advantages of using a VPS or VPN service, but what exactly are these benefits, and how can they improve things for you and your business? Just what is it that makes one data center better for your purposes than another?
Let’s assume you’ve chosen a VPS provider that offers the same high-quality hardware in all of its data centers at the same rates, and that it costs you nothing to relocate your VPS to any of these data centers. Now it’s time to decide which data center you want your services located in.
What made you choose a VPS?
The first thing you need to look at is the intended purpose of your VPS. Some of the more common reasons for choosing a VPS over cheaper cloud hosting services or a more traditional VPN include:
Key things to consider when choosing your VPS location
Latency optimization is the main reason for choosing a particular VPS location. Virtually all internet capacity is based on physical fiber optic cables, so you may think that the speed of light would mean that data could circumnavigate the globe fast enough to make the size of our planet negligible. Light actually travels around 31% slower in fiber optic cabling, and signal speed isn’t the only thing that slows your data down. The number of nodes that your data must travel through on its journey through the internet also increases latency, and of course power outages and other infrastructure faults are unpredictable pitfalls that also affect overall internet speeds. Even within a given region, internet infrastructure can vary widely from country to country. Do some research to find out which option in your target area has the fastest ping times to the place that your VPS needs to interact with the most.
For speed-sensitive applications like automatic FOREX trading using Expert Advisors, latency variations of several hundred milliseconds can make all the difference. Minimizing latency is essential when automated trades can take less than the latency times from your home network. By choosing to locate your VPS in some of the same data centers as the FOREX servers it’s interacting with, you can really get the drop on your competitors.
If your company website has relatively high traffic, but you aren’t yet big enough to need a content delivery system, moving your VPS nearer to your customers can also help improve latency times. This is especially true if your site relies on frequent user interactions for things like eCommerce serving media. A VPS can be a great stepping-stone for enterprises that aren’t yet ready to sign up to one of the big content delivery networks.
Whether you’re trying to improve your own personal privacy, or trying to protect your client’s data, VPS location can have an important role to play. Different countries have different laws about privacy and data sharing. While choosing the right location is highly unlikely to stop the NSA from accessing your data, locating a VPS in another country could give you the freedom to access the internet however you want without fear of reprisals if you’re from certain countries. Be aware, though, that this doesn’t exempt you from local laws.
If customer privacy is part of your USP, then the added security of a VPS vs a shared cloud solution is a must. If privacy is something your clients are particularly interested in, they may feel that having their data hosted in a country with strong privacy laws (e.g. within the EU) is reassuring. If hosting the services, you plan to use your VPS for from a certain country is desirable to your target clients, then you should definitely consider hosting in that location. In some cases, the privacy laws governing what you do may even require you to locate your VPS in a particular part of the world.
The effect of server location on SEO isn’t huge, but it’s definitely there. Page load speed also affects a website’s Google rank, though again, Google has focused its search algorithm on content and other factors more in recent years. If you’re in a highly competitive market, it may be worth your while to locate your VPS either in your website’s home country, or where most of your customers are. Don’t forget that you can link more than one VPS together in a virtual network to cover both of these bases.
Pitfalls/Things to Watch Out For:
Many of the benefits to be gained from your VPS have little to do with location, and there are problems that can arise if you chose the wrong location – an important reason to choose a VPS host that allows you to change VPS location easily.
So, what does this all mean?
Overall, before you choose a location for your VPS, you will need to sit down and think about what sort of performance you need from your VPS, and who will be accessing it the most. Once you make your decision, you may need to review it from time to time to make sure that you continue to get the most out of your VPS.
If you’re looking for a VPS provider that offers a number of different global locations, and will let you move your VPS from one to another for free, you should get in touch with OneVPS.